"One of the things that attracted us to Thrivent was the real missional alignment of wanting to help people be wise with money," said Nicholas Stonestreet, a Ronald Blue executive who became the CEO of the combined billion Thrivent Trust Company.
But the Appleton, Wisc.-based diversified financial services organization is committed, in its uniquely deliberate way, to establishing a bigger footprint in the industry.
To that end, in 2014 Thrivent made the bold move of expanding its target market beyond the country's 6 million Lutherans to include the country's 200 million Christians.
The spokesperson explained that as a member-owned organization, Thrivent is specifically challenging the parts of the law that could result in a member essentially suing him or herself.
"Thrivent has long supported the best-interest standard for financial services," the statement reads.